Prunotto, Barolo DOCG, Cannubi

About Prunotto

At the beginning of the 1900 s the antique Cantina Sociale Ai Vini delle Langhe di Serralunga d Alba was founded by some important people connected to the history of Alba, together with some small wine producers. This Cantina Sociale, unfortunately, did not have much success, in fact, the first few years were very difficult, owing to the outbreak of the First World War, an uncertain economic moment, and also a very poor production of wine. For these reasons, in 1922 it was taken over by the young Alfredo Prunotto who re-baptized it with his name, then sold to the Colla brothers in 1956 who successively started to collaborate with the Marquises Antinori, and whose descendants still today are involved. The winery, thanks to the passion of the couple, soon became famous and began exporting wines all over the world: first in South America and later in the United States, whose markets opened in those years. The Prunotto winery, in 1961, began to identify particularly valuable typical production areas for the separate vinification of the crus, such as Barolo Bussia and Barbera d'Alba Pian Romualdo. In 1989, the Marchesi Antinori family began its collaboration with the Prunotto Company, first dealing with distribution and then, in 1994, with the withdrawal of the Colla brothers, also directly from production, maintaining the excellent quality level strongly desired by Alfredo Prunotto. One of the most important objectives that the Antinori family has set itself, under the Colla, is to produce from its own vineyards and have more careful control of the product from birth.