Masi, Amarone della Valpolicella DOCG, Mazzano Selezione Privata

About Masi

Masi is a historic wine producer based in the Valpolicella region of Italy, with roots tracing back to 1772 when the Boscaini family acquired prestigious vineyards in the “Vaio dei Masi” valley, from which the estate gets its name. Over generations, Masi has become synonymous with the art of Amarone and the mastery of the appassimento technique, a traditional process of drying grapes to concentrate flavors, structure, and aromas. This distinctive approach has positioned Masi as a leader in crafting wines that reflect the unique terroir of the Venetian regions, blending innovation with a deep respect for tradition.

The heart of Masi’s production lies in Valpolicella, where indigenous grape varieties such as Corvina, Rondinella, and Molinara are cultivated. The estate’s flagship wines include Amarone della Valpolicella, Recioto, and Campofiorin, each representing a different expression of the appassimento process. Campofiorin, in particular, pioneered the “Supervenetian” category, offering an accessible yet complex wine that bridges tradition and modernity. Masi’s single vineyard wines, such as Costasera and Vaio Armaron, showcase the diversity and richness of their historic vineyards, with meticulous attention to detail in both the vineyard and the cellar.

Innovation is a hallmark of Masi’s philosophy. The estate has invested in research and technology to enhance quality while maintaining a commitment to sustainable viticulture. The Masi Technical Group, a dedicated team of agronomists and oenologists, oversees every aspect of production, from vineyard management to bottling. Masi’s environmental initiatives include organic farming practices, energy efficiency, and the preservation of biodiversity in their estates. The estate’s collaboration with leading universities and research centers further underscores their dedication to continuous improvement and respect for the land.

Beyond Valpolicella, Masi has expanded its reach throughout the Venetian territories, including the gentle hills of Soave and the historic lands of Friuli. The estate also operates in Argentina with the Masi Tupungato project, where the appassimento technique is applied to local grapes, creating a unique fusion of Italian heritage and New World terroir. These international ventures reflect Masi’s ambition to share the Venetian winemaking tradition with a global audience while adapting to new environments and challenges.

The Boscaini family remains at the helm of Masi, with Sandro Boscaini, known as “Mister Amarone,” serving as the estate’s guiding force. Under his leadership, Masi has championed the cultural and historical significance of Venetian wines, promoting their legacy around the world. The Masi Wine Experience, which includes guided tours, tastings, and cultural events at their estates, invites visitors to immerse themselves in the artistry and heritage of Masi’s winemaking.

Masi’s wines are celebrated for their elegance, complexity, and ability to age gracefully. By balancing tradition with innovation, the estate continues to set benchmarks for quality and authenticity in Italian wine. With a portfolio that spans classic Amarone to modern interpretations and international projects, Masi stands as a symbol of Venetian excellence, offering wines that capture the spirit of their land and the passion of generations.