Purity, Vodka

About Purity

PURITY is a boutique wine producer based in California, known for its commitment to crafting expressive, terroir-driven wines with a focus on minimal intervention. Founded by winemaker Noel Schaffer, Purity was born from a vision to create wines that reflect the unique character of their vineyard sites while honoring sustainable and organic farming practices. The winery sources grapes primarily from select, cool-climate vineyards in Sonoma and Mendocino counties, working closely with growers who share their dedication to environmental stewardship and quality.

At the heart of Purity’s philosophy is a belief in letting the vineyard speak. The team employs gentle, hands-off winemaking techniques, including native yeast fermentations, minimal sulfur additions, and aging in neutral French oak barrels. This approach allows the natural flavors and aromas of the fruit to shine, resulting in wines that are vibrant, balanced, and true to their origins. Purity’s portfolio is anchored by Pinot Noir and Chardonnay, varietals that thrive in the cool, fog-influenced sites they favor. Each bottling is crafted in small lots, with meticulous attention to detail from harvest to bottling.

Purity’s Pinot Noirs are celebrated for their elegance, purity of fruit, and nuanced expression of site. The wines display layers of red and black cherry, wild herbs, and subtle earthiness, with a silky texture and bright acidity. The Chardonnays are equally compelling, offering freshness, minerality, and a restrained use of oak that highlights citrus, stone fruit, and floral notes. In addition to these core wines, Purity occasionally produces limited releases of other varietals such as Syrah and Rosé, each crafted with the same dedication to quality and sense of place.

Environmental responsibility is central to Purity’s identity. The winery partners exclusively with vineyards that are farmed organically or sustainably, avoiding synthetic chemicals and prioritizing soil health. Water conservation, cover cropping, and biodiversity are integral to their farming approach, ensuring that each vintage is a reflection not only of the land but also of the care taken to preserve it for future generations.

Purity’s small production and artisanal approach have cultivated a loyal following among sommeliers, collectors, and wine enthusiasts who appreciate authenticity and craftsmanship. The wines are distributed primarily through a mailing list and select restaurants and retailers, reflecting the winery’s commitment to quality over quantity. Tastings are offered by appointment, providing visitors with a personalized experience and a deeper understanding of the winery’s ethos and practices.

Driven by passion and a respect for nature, Purity continues to push boundaries in California winemaking. Each vintage is a testament to the team’s dedication to expressing the character of their vineyards and producing wines of finesse, balance, and integrity. For those seeking wines that are honest, expressive, and thoughtfully made, Purity offers a compelling and memorable experience in every bottle.